Email Verifier Blog

Email Marketing: Your SME Cheat Sheet


After a bit of time on the naughty step, email marketing is back in favour. Look in any business or marketing publication and you’ll see its ROI (return on investment) praises being volubly sung. So why, you might be asking, are you not reaping these rewards? Why isn’t 58% of your turnover generated by your email subscribers? Why aren’t your customers brimming over with loyalty? Why are some of your messages being flagged up as spam? Short answer: you’re doing …

5 Things You Need to do to Make Email Marketing Work for You


Email marketing is one of the simplest, most cost-effective and effectual means of generating income for your business. It builds brand reputation, customer loyalty and sales. And yet, it is often avoided by SMEs, considered ‘too hard’ to get right. Providing the greatest potential for ROI of any marketing strategy, it’s a big opportunity to ignore. So, how can you make it work for you?

Email Marketing Cheat Sheet

Plan. Before you start on any marketing campaign you need to…

Tech Launch: EmailVerifier is The Next Generation Tool to Maximise the Value of Your Mailing List

The platform employs A.I. to confirm the validity of email addresses to enhance marketing success, removing defunct emails and reduce spam signups

Launching today, is a next generation A.I. powered email verification and list hygiene platform, created to enhance the efficacy and value of corporate subscriber databases.

Email marketing is one of the most valuable forms of customer contact available to businesses. However, its value can be significantly undermined by poorly maintained subscriber lists. If emails aren’t being opened, …

Beating the blacklists: How to Make Email Marketing Work for Your Business

The blacklist: every email marketer’s worst nightmare. There you are, putting together a perfectly innocent ad campaign. You’ve identified your ideal demographic. You’ve spent months carefully collecting subscribers. You know that you’ve got something to say that these readers want to hear. And yet, unaccountably, your email is blocked. Your ROI is into minus figures, and because your IP address is now flagged as a spammer in one of the revered Spam Monitoring Databases, you have no way of getting …

8 Steps to Super-Charge your Email Marketing

Email marketing is dead! Long live email marketing! Thanks to the acts of several dozen handfuls of broadly stupid people, email marketing fell out of favour a few years ago. It was used, abused and became tainted with an untrustworthy reputation. With social media on the up, many people decided that email marketing had had its day. But the truth is, if you’re not using it, you’re missing out. Believed to be up to 40 times more effective than social …